COLD INTENSIFIIES IN DUMRAON, DEMAND FOR WOOLEN CLOTHES SOARS

With the steady drop in temperatures in Dumraon, the effects of winter are clearly visible in the markets.

Nov 16, 2025 - 15:01
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COLD INTENSIFIIES IN DUMRAON, DEMAND FOR WOOLEN CLOTHES SOARS

16-NOV-ENG 1

RAJIV NAYAN AGRAWAL

BUXAR----------------------------With the steady drop in temperatures in Dumraon, the effects of winter are clearly visible in the markets.

Bhagwati Enterprises, located in the Old Bhojpur area of ​​the city, is witnessing a huge influx of customers these days. The sudden increase in cold has prompted people to increase their purchases of warm clothing. Shop proprietors Saurav Kumar Pathak, Manish Kumar, and Sandeep Pathak say that sales have increased manifold in the past week.

With the steady drop in temperatures in Dumraon, the effects of winter are clearly visible in the markets.

Bhagwati Enterprises, located in the Old Bhojpur area of ​​the city, is witnessing a huge influx of customers these days.

With the sudden increase in cold, people have increased their purchases of warm clothing. Shop proprietors Saurav Kumar Pathak, Manish Kumar, and Sandeep Pathak say that sales have increased manifold in the past week.

He explained that the chilly mornings and evenings have led to a sudden surge in demand for jackets, sweaters, mufflers, monkey caps, and other woolen garments. People are coming with their families and shopping extensively. The store offers clothing from several brands, including Adidas, US Polo, Dollar, and Calvin Klein, which are attracting customers. According to merchants, the new collection of lightweight yet warm clothing is resonating with customers this time. Sales of trendy hoodies and jackets have seen a significant increase among young people. Thermal wear for children and the elderly is also in good demand. Shopkeepers say the market briefly lost its charm after the holidays, but customer traffic has increased again as the cold weather has intensified. Fog and strong winds in the mornings make it difficult to venture out without warm clothing, which is why the purchase of woolen clothing is steadily increasing. Traders predict temperatures may drop further in the coming days, which could lead to new sales records. According to locals, the onset of winter has brought back activity to the markets and brought smiles to the faces of textile traders. Overall, the onset of winter has once again revived the Dumraon textile market, and traders are extremely excited about the season.

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