BIHAR GOVERNMENT WILL PAY Rs. 10,000 PER 1 LAKH VIEWS FOR VIDEOS RELATED TO ITS SCHEMES

BIHAR GOVERNMENT WILL PAY Rs. 10,000 PER 1 LAKH VIEWS FOR VIDEOS RELATED TO ITS SCHEMES

21-AUG-ENG 4

RAJIV NAYAN AGRAWAL

PATNA---------------------------Content creators in Bihar can now earn up to ₹1 lakh for a single video explaining or promoting state government schemes and programs. This new performance-linked payment mechanism has been approved by the state cabinet. On Wednesday, the Bihar cabinet, chaired by Chief Minister Samrat Chaudhary, approved amendments to the Bihar Social Media and Other Online Media Rules, 2026. Under these amendments, registered social media influencers and online content creators will receive additional payments based on the number of views their videos garner. Also Read – India to import sugar after nearly a decade: What has changed? Under the revised framework, video creators will receive ₹10,000 for every 1 lakh views after a 30-day performance period. The maximum payment limit is ₹1 lakh per video, meaning the maximum incentive is earned at 10 lakh views. How the new payment system works: The payment structure effectively links government-funded digital promotion to the audience reach a creator is able to achieve. Also Read – Maharashtra FDA bans loose oil, repeated frying, and analogue cheese. Videos crossing the 1 lakh view mark after the 30-day performance period will receive a reward of ₹10,000. This amount will rise to ₹50,000 at 5 lakh views, while videos reaching 10 lakh views can secure a maximum reward of ₹1 lakh. The 30-day period is significant because payment is not based solely on the initial number of views received immediately after publication. According to the reported amendments, additional payments are calculated based on views garnered after the video has been live for 30 days. The Department of Information and Public Relations is expected to issue a detailed notification outlining the operational guidelines for this revised system. Who stands to benefit? This provision applies to social media influencers and online content creators registered under the state government's media guidelines. This means the incentive is not structured as a one-off payment for simply uploading a video about a Bihar government scheme. The revised rules also mandate the periodic verification of followers for registered social media handles, pages, and channels. The objective is to enhance transparency and credibility among creators engaged in government outreach. Further details regarding eligibility, registration, platform-specific requirements, the methodology for calculating views, and the payment claim process are expected to become clearer once the Department of Information and Public Relations issues the detailed notification. From traditional publicity to performance-based digital outreach, this decision signals a shift in how governments utilize social media creators to disseminate information about public schemes and programs. Moving beyond a sole reliance on traditional advertising and official communication channels, Bihar's revised framework establishes a direct link between the reach of creator-generated content and additional government payouts. For the government, this model offers a way to convey information about welfare programs and public initiatives to audiences that do not typically follow official government websites or traditional media. For creators, it opens up a new revenue stream tied to explaining government initiatives and driving audience engagement. Bihar implemented its social media and online media policy in 2024, enabling social media influencers, web media platforms, and other digital publishers to be empanelled for government communication. The latest amendments now more explicitly incorporate a performance-based component for video content. Alongside view-based incentives, the Cabinet-approved amendments introduce a provision for the periodic verification of followers for registered social media accounts, pages, and channels. This provision is significant because a payment system directly linked to views requires a mechanism to ensure that viewership numbers and engagement levels are genuine. Consequently, detailed rules to be issued by the Information and Public Relations Department will likely determine how views are authenticated, how eligible content is identified, and how payments are processed. The Cabinet also approved an AI partnership; the social media regulations were among the 13 proposals cleared by the Bihar Cabinet on Wednesday. The Cabinet approved a collaboration between the State Information Technology Department and Taiyo AI to develop an artificial intelligence ecosystem in Bihar. also approved a Memorandum of Understanding with [Company Name] India Private Limited. The proposed partnership involves the use of Artificial Intelligence (AI) to monitor public infrastructure projects, identify priority areas, and track project progress. Plans also include an AI-powered dashboard to analyze geographical and demographic data and provide early warnings regarding potential delays and cost overruns. The partnership encompasses digital governance training for government officials as well as AI and data analytics programs for students, youth, and women. Regarding what creators should note: the mentioned amount of ₹1 lakh per video represents the maximum payout, not a guaranteed one. The actual amount will depend on eligible views; according to the reported structure, ₹10,000 will be awarded for every 1 lakh views following a 30-day performance period, subject to the ₹1 lakh cap. An upcoming detailed notification will be crucial in establishing precise terms for creators, covering aspects such as panel onboarding, eligible platforms, content requirements, view verification, and payment procedures. For now, the Cabinet's decision has established the core principle: registered digital creators will be rewarded based on the reach of eligible videos that promote the Bihar government's schemes and programs.