CARPENTERS MEET IN ARA UNDER THE ‘TESA SALAAM INITIATIVE

CARPENTERS MEET IN ARA UNDER THE ‘TESA SALAAM INITIATIVE

2-JAN-ENG 32

RAJIV NAYAN AGRAWAL

ARA------------------------------Action Tesa, a leading name in the engineered wood panel industry, successfully organized a grand ‘Carpenters Mega Meet’ at Hotel Ara Grand on Ramna Road in Ara city, under its ‘Tesa Salaam’ initiative. The main objective of this event was to honor the invaluable contribution of skilled carpenters, who are the backbone of the country's construction and interior design industry, and to familiarize them with innovative techniques and designs.

The Action Tesa Bihar and Jharkhand team warmly welcomed all the carpenters present at the event. Anand Prabhat (BM) and Aditya Ranjan (BDM) were also present on the occasion. In his address, BM Anand Prabhat said that this event is dedicated to expressing gratitude to all the carpenters whose artistic craftsmanship brings beauty and functionality to countless homes and businesses across the country. He appreciated the skills and creativity of the carpenters, stating that they are an integral part of the engineered wood industry.

This mega meet was not only limited to honoring the carpenters but also provided them with a crucial platform to learn about emerging technologies and innovative design trends. This initiative is in line with Action Tesa's unique brand philosophy, ‘Koi Nahi Aisa’ (None Like It), which reflects the company's unwavering commitment to unparalleled quality and excellence. For the past decade, Action Tesa has been working closely with carpenters through such regular meets. These events provide them with valuable information and training, further strengthening their relationship with the brand and the woodworking industry.

On this occasion, Action Tesa's Managing Director, Mr. Ajay Agarwal, expressed his deep appreciation and gratitude to all the carpenters through a special video message. He reiterated that carpenters are the backbone of the engineered wood industry and their skill and creativity take this sector to new heights. The term 'Tessa Salaam,' as its name suggests, is an expression of respect. The 'Tessa Salaam' initiative aims to elevate the social status of carpenters, giving wider recognition to their hard work and unique craftsmanship, thereby making their role in the industry even more prominent and valuable.